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The original Brow Glue turns one


Developing the product

Team HD set a goal to create the best eyebrow gel that they’d ever tried. Our list of demands was high: budge-proof, ultra-strong, long-lasting, easy to use, non-sticky and non-flaky. It seemed like an impossible task, but our product development team worked hard for over a year, trialling and testing different formulations. When we say we tried a lot of brow gels, we mean it, but it was worth it in the end when we finally found the perfect mix.

Creating the product

After months and months of developing the formula, our top secret brow gel was handed over to the marketing team. As soon as the team tried it, we all knew it was going to be a hit and couldn’t wait to get started on launching this product. We really wanted to get across just hold strong the setting power was on this gel, and as soon as the name Brow Glue came up, it stuck right away. The team were hard at work, planning photo shoots, designing packaging and getting ready to give Brow Glue to launch it deserved.

Getting feedback

Everyone at HD HQ loved Brow Glue and we were so confident that everyone else would love it too that we sent it to an independent user trial. A group of totally independent testers trialled the product before launch. They received it in an unbranded tube so there was no bias, just their honest opinions. The results blew us away! It was an overwhelmingly positive response. In fact, 85% of people described Brow Glue as the best setting gel they’ve ever used. Armed with these results, we were almost set for launch.

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